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Drive – Anatomy of the poster

Drive - Version 3 of 14

Rich Andrews of Empire Design spoke to Empire Magazine about his agency’s work on the design of the UK quad posters for our film of the year – Drive.

Link: 14 Alternative Drive Posters [empire]

I know we’re featured quite a lot of material about the film here, but this is a great wee feature. Who would ever have thought that the final version of the poster was actually composited with a shot of the wrong car and the designer’s hand holding a bag they’d just picked up in Sports Direct.


The first poster reminds me of a bottle of malibu.

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